adidas originals ZX flux xeno Onix polyphonic color shoes has landed brand designated retailers, perhaps we have no chance to buy, but send details of images for all to enjoy. The overall design and color design of reflective logo, bring the cool aesthetic feeling for the shoes. At present, the shoes can be purchased by foreign shoes shop Wish, priced at $90. Originals ZX Flux Xeno "Onix" adidasnumber: B24442price: 90 euros search app store to download and install when guest artifact, the hot shoe money grab single worry free; forum posting shoes identification, God distinguish between true and false, Taobao to buy shoes more at ease; detailed inquiry micro channel dunkhome, microblogging "when off, the interaction does not stop! source: SA[Chinese shoes Network - brand observation] recently released 2014 earnings Adidas seemed relieved, and its sales revenue growth in all regions except North America, where the majority of the market and have achieved double-digit growth . But whether in the Greater China region and globally, there are still some problems to be solved for this company. This year is the Adidas "road leading to 2015," the critical moment, from the brand strategy it is bound to be a move to attract cheap foamposites consumers. 2014 the year for Adidas can be described as joy and sorrow are two different worlds. The joy is the world's second largest sporting goods manufacturer, sustain the Group's full-year sales growth of 6% Data: 2014 product line because of its strengths - sports performance series and sports fashion series, Greater China full-year sales growth of 10% to 1.811 billion euros in the fourth quarter sales growth of 11%; while Group's global sales growth of 6%, up from the 14.203 billion euros in 2013 to 14.534 billion euros in 2014, an increase of 2%. sad is that this looks good sales performance did not bring a good-looking earnings. Due to the euro exchange rate, increased costs, as well as steps to sell its brand of music losses, net loss widened Adidas. German sportswear maker said the three months ended December 2014, the net loss of 140 million euros, the losses far higher than the 10 million euros over the same period of 2013. Nike beat before, after dogged Under Armour Adidas in the market to competition, but also a great effort. leading to 2015, the Chinese market has become the focus of 2010 Adidas in China's market share just came in fourth place, the top face of Nike, Li Ning and Anta. cheap jordans online Adidas was in the limelight in the market gradually lost, in order to boost its long-term plan to develop a five-year, at the end of China's retail expansion strategy to regain, and named it the "Gateway 2015 program." The core of this program are: the offline retail stores from 550 cities extended to 1400, adding 2,500 stores. High Skyline general manager of Greater China director of Adidas Group (Colin Currie), told reporters, "Our goal is very simple, that is, until 2015 when he became the leading sports brand in Greater China." The Adidas achieve two punch of this strategy, the first is the category attack - promoted market faster through a combination of each category; the second is to expand into emerging cities. Skyline High said, "future growth in this emerging medium and small cities, which we call the future of the city." Once the effect of policy changes directly reflected in the number of years of earnings: Greater China since fiscal 2010, from 1 billion euros in sales growth for five years, a total increase of about 80%; the other hand, the Group's overall performance, but only from the 2010 fiscal year rose to 11.99 billion euros in fiscal year 2014 of 14.534 billion euros, an increase of about 2 Cheap air jordans for sale 1%. focus on the Greater China market in 2015 has become an important strategic Adidas, according to high Skyline revealed that the road leading to 2015 this program also has a name called "Win in China, win the future": "We believe Chinese market for the world's major sporting goods brands are essential, so Adidas want access to global success, we must strengthen investment in China, win in China. " This year is crucial for Adidas, the year is ending, "leading to the 2015 road". And a dramatic change this year, also indicates that Adidas have to cope with many unexpected challenges. Adidas had 20 years of cooperation with the Chinese Football Association, did not wait for Chinese football to fruition, when the end of 2014 with the Chinese Football Association not to renew, the Chinese soccer team has miraculously victory in the Asian Cup group match three games. store expansion into growth engines In contrast with local brands shrink stores, an increase of two years the store has become an important driving force Adidas sprint performance in Greater China. Skyline High, said: "First, we are rapidly expanding Original Classic Series stores Second, in the Chinese market hype NEO store, it has become the Chin Retro jordans for sale ese market leader in sports series third, we do improve with the dealer. store and display the way they operate. Fourth, improve the capacity and quality of store employees, so that they can communicate more professionally with the consumer. " segmentation of the retail outlets to enhance the brand experience segmentation of retail strategy is a part of the Adidas retail expansion plans: in the "Gateway 2015 of the Road" program in the newly opened shop in 2000, there are some different from the traditional store segmentation shop. These are Chinese consumers to create customized consumer experience include Adidas Brand Center, Women's footwear specialty stores and franchise stores. In volume terms, Adidas subdivision stores in Greater China currently has more than 80, accounting for 1% of the ratio. The reason why there is such a policy, high Skyline explained: "In 2015 the road leading to the formulation of strategies, professional survey found that consumers there are shops segmentation of the demand because in the past three to four years, China. consumer tastes become more sophisticated, consumption patterns become more mature, they have more self-selection and segmentation needs. segmentation model stor cheap jordans for sale es, can adapt to different consumer tastes and consumer preferences. " channel sink, expanding cities of the future Save inventory and other closed shop different brands, in this round of industry downturn, the Adidas remains a not low speed shop. Since "the road leading to the 2015" strategy to carry out, Adidas in China added as much as 2,000 stores, mostly in the lower line of the "city of the future." High Skyline revealed that in 2014 Adidas newly opened store in the heart of the future of the city's shops accounted for 50%. For Adidas, the future of the city's layout and cities vary. "Those products that resonate in such cities Beijing, Shanghai, consumer groups may not be suitable for three, four-city market." According to the market survey results show Adidas "brand" concept is a very important factor in a second-tier city market, but in the third and fourth-tier cities, "Brand added price" has become a more influential factor. Thus, according to the needs of different market Adidas put in different product categories. For example, Adidas Homecourt generally targeted at high-end stores in the form of first-tier cities, the sale of limited edition products or star logo has also only have a sales cen Retro jordans for sale ter in the brand. China to promote the localization of marketing activities Adidas has reached the 2015 final of the year ending strategy and launched a new global project - campaign to promote the project, through this project continues to consolidate its position in the sports brand. High Skyline told reporters: "We have issued a 'Sport 15' campaign The marketing campaign will show the world sports core of our brand, mainly to the sports performance series presented to the consumer, so that they understand the Adidas itself. and adhere to the core concept of Adidas. " main sports performance series, the consolidation of the professional status Before the Spring Festival this year, released the latest soccer advertising "is jealous of you qualify it?", The Adidas soccer goal is to create a consumer noble, arrogant, unruly and other elements mixed visual experience. According to Adidas data, this campaign has aroused wide concern in the advertising in-line 48 hours, it produced 1,300 online interaction. The introduction of this star-studded advertising, may be seen as Adidas for their football positions consolidated. Football has been the traditional areas of strength category Adidas. This advantage is fa Cheap air jordan 12 taxi for sale online free shipping cing the threat of newcomers. Promotion of the marketing campaign will lay the foundation for Adidas in 2015. Other activities, including football and basketball categories. "Sisters" theme to promote, and tap the potential of the female consumer market Adidas 2015 Women's series of promotional activities had begun. This year is the third year Adidas "Sisters" marketing theme, they proposed a new slogan - "There are sisters, not impossible." major brands have launched women's product line, the women shop are new markets for all sports brands, such as Nike in 2014 opened the world's only two stores, opened a Chinese only. Canada's women's sports brand lululemon yoga into China did not open the store, but only opened showrooms. But Adidas at the end of last year opened three stores. This means that the world-renowned sports brand battleground is shifting to women's sports product line, which may also become an important strategy for Adidas in the Chinese market. Adidas said sales growth of the company products is very strong woman, in 2013 has maintained double-digit growth. In this regard Skyline High said: "In doing strategic road leading to the 2015, when the survey research we did in 2010 found that Chin cheap jordans for sale mens ese women have the rapid changes in the market segments, it is becoming increasingly important Chinese market . " According to these surveys, Adidas in 2013 launched a special marketing programs for women. This is its first attempt in the Chinese market, but also all the Chinese sports brand first introduced marketing programs for women. Thereafter, Adidas opened its first female store, mainly for relatively high-end female consumer. Skyline High, said: "Women's products have always been our fastest-growing business in China, one of the latest brand category tracking survey, significantly enhance our influence in the female consumer groups in the Adidas brand recognition. knowledge of, and familiarity with aspects of the willingness to buy improved significantly. " Although the plan is still unwilling to disclose the specific stores, but Adidas China has also confirmed that 2015 will continue to open more stores woman. High Skyline believe this year's women's market is still very optimistic. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: Shannon Love fashion brand)British fashion designer Neil Barrett served as the two big brands Gucci and Prada design directo Cheap air jordan 12 for sale online free shipping r, and Puma creative director, recently for its namesake brand 2015 spring and summer series to create a pair of new shoes Trekrun . The shoes will be full of sports and outdoor elements of the perfect fusion, with suede, leather and nylon mesh cloth shoes, leather and embellishment add more avant-garde sense, finally equipped with comfortable Vibram soles, highlighting the unique aesthetic design brand, in addition to the color black, white, more crisp white a total of three kinds of green color options. At present, this section Trekrun shoes have been purchased through MR PORTER, priced at 410, interested friends may wish to pay more attention to. CONVERSE's most classic version of the model is Chuck Taylor All Star Chuck Taylor All, with the recent Star '70 massive engraved, Chuck' 70 black chapter seems to have become the focus of nostalgia. With the arrival of Easter, the day before the brand has officially brought a new "Fuzzy Bunny" series. Using the Chuck Taylor All Star '70 is modeled by blue green and red shoes as color tone, supplemented by increasing the overall shape of hair texture, this is undoubtedly a spring you can not miss the best. It is reported that the series is now in the CONVERSE cheap jordan shoes for men store on sale, priced at $$100."From this battle" NIKE + open world playground 2013-12-08 22:16:37 & nbsp; "thus battle" (Game On, World) Nike company recently launched a new challenge to the experience, the experience inspired by the latest evolution of innovative technology NIKE +. Nike on June 29 launch of the NIKE + Basketball and NIKE + Training to create a movement who the two new NIKE + sports experience, and with the NIKE + Running and NIKE + Fuelband combined by the NikeFuel this general momentum units for athletes They establish a full range of digital ecosystems, encourage sports, inspiration, stimulate competition. "Thus the battle" (Game On, World) is open throughout the event Nike commercials, film virtual game world intertwined with the real world, the perfect metaphor for NIKE + sports and integrate digital technology, and which provides services and experiences for different levels of movement. In this film, we can see the film hero through his NIKE + equipment to collect NikeFuel points in a series of challenging tasks. Among these challenges, including the victory over the two ultimate clearance figures, these two characters are inspired from the real-life star of "Mission Impossible" and other films of American actor Wen ? Rui Musi (Ving Rhames) and has LeBron on the court coronation ? James (LeBron James). Our hero is trying to beat the two men with a body NIKE + Basketball equipment. "Thus the battle" (Game On, World) activity challenge for all movement to create their own best record, and down to refresh. From July 27 site competition leader who records show the standings in the elite, who campaign to encourage and inspire their inspiration. This summer, NIKE + also will continue to launch the world's elite athletes, launched Challenge. NIKE + experience each has its own unique metric to stimulate user challenge personal best record. If you are a runner, "whereby the battle" (Game On, World) project will encourage you to run faster than in the past more; if you are Nike + FuelBand user, your goal is to create new records every day; if You're a basketball player, you will want to be able unprecedented vacated leap, and use the "Show" mode to upload your dunk video, share your craft; if you tap their potential persistent enough and chose NIKE + Training, you are faced The challenge will be to record as much as possible to beat the world's top athletes NikeFuel. & nbsp; "worldwide movement who knows, may be measured is the premise of improving athletic performance .NIKE + Basketball and NIKE + Training is a landmark sports experience these two services are hosted by the information means. the athlete can ever be to measure and track their athletic performance. "Greg Hoffman, senior vice president of global brand innovation, Nike said," We want people to be able to inspire the world to achieve and measure their personal best. 'Thus the battle 'projects for the global movement of millions who open a new sporting experience. " The core of innovative technology for the sport of basketball and training who developed the NIKE + Sports Sensor chip. Each shoe being implanted chip can record the user's motion data, and then send wireless data transmission to the user's mobile phone client. These data will be displayed in the previous training or basketball in the data can not be learned through the different measurement methods. NIKE + Basketball application tracking and measuring movement jump height on the pitch, fighting strength and speed. At the same time, the program also has a "Show" mode, so that movement who process athletic performance can be combined with exercise data is recorded into a movie, and then share video content with friends through social networks. NIKE + Training lessons from the world's top athletes ? LeBron James (LeBron James), ? Rafael Nadal (Rafa Nadal), Manny ? Pacquiao (Manny Pacquiao), Alison ? Felix (Allyson Felix), Hope ? Solomon (Hope Solo) and others on training, understanding and experience to bring the top of the training experience for each movement. NIKE + Training also provides a series of short and compact training program to help trainers become more fit, faster, stronger. Each training project action are displayed through the screen to guide and inspire campaigners. By NIKE + Training mobile applications, data and feedback for each training action or challenge can be transmitted to the movement of the phone. According to those who want to accomplish daily exercise training intensity, which can be flexible to develop training programs, and the application will help them to share the results of each day of training and challenges in the digital network in the community. These two new sports experience, combined with NIKE + Running and NIKE + FuelBand products together to create a new campaign platform, "Game On, World" whereby the battle. & nbsp;